Google is one of the top search engines and is constantly releasing updates for its users to improve their experience. The more intricately tuned their engine is, the more essential it is that your local listings are managed appropriately. By doing so, you make it easier to find your business when users are searching for prospective products and services.
If you’re not sure where to start, look at these tips for managing local listings.
Manage Big Hitters
There are several listing sites that you can focus on to make sure that your business is getting its name out there, benefitting your organization. Start by managing your Google My Business Listing, then consider listings on sites like Yelp, Apple Maps, and others. Also consider listings that are specific to your industry.
Mismanaging your listings could end up costing you a lot of business, so proper local listing management is a must. One of the best ways to prevent issues is be making sure listings are consistent across all platforms and websites. The same information should be displayed so that there is no confusion when it comes to your business.
Check Map Listings
Would it surprise you to learn that almost half of online searches lead to users visiting the store in person to make a purchase within 24 hours? It would be a shame if they found an out of date map listing and went to the wrong location, right? Map listings are important, so make sure the information is correct on these platforms as well.
By taking these tips into account, you can ensure that your local listings are more successful and lead to increased traffic. Manage listings on big hitters, be consistent with the information on listings, and check and update map listings often.